Tango is a very popular background for many commercials around the world. Both dance and music are inspiring commercial producers to make tango the lead theme of their spots.
Sometimes you can just hear it, like in Calgonit Finish commercial, but usually there is much more than this. There is a short story. In older adverts the story was to show a little bit of Argentina (see Nescafé videos). Now, often there is a very sensual and not rarely sexual context. But still there are ads that show tango, because dance is seen as a way to express oneself and to be free. Of course those different aspects cross each other and some commercials include more than one of them.
Today I will present a list of different commercials where you can find tango inspirations and then I will write some of my thoughts about a few of them. I will try to take a closer look on what kind of message about tango they bring with them.
- Quantum, Calgonit Finish, music Gotan Project, (video) http://www.youtube.com/watch?v=pG-VBiHq0JY
- Camay Passion, shower gel, (video) http://www.youtube.com/watch?v=CLrNXz55k4w
- Clear, shampoo, (video) http://www.youtube.com/watch?v=XvLhz8X_5LQ&NR=1
- Elite (2006), shoes, (video) http://www.youtube.com/watch?v=YKDB3ZtCgIs&feature=related
- Glenfiddich Whisky: Every Year Counts, Tango (2007), by: 180 Amsterdam, pictures S. Shore, (video) http://www.youtube.com/watch?v=y3yGfZiik4c
- Häagen Dazs - Dulce de Leche, (video) http://www.ina.fr/pub/alimentation-boisson/video/PUB2689009105/haagen-dazs-dulce-de-leche-tango.fr.html
- Heartango – Intimissimi, directed by G. Muccino, (video) http://www.youtube.com/watch?v=jvBIk7tZvoI
- Heinz, Dancing with Flavor, (video) http://www.youtube.com/watch?v=FoDGiN3bXOg
- Nescafé - Café à la Carte (1990s), for: Nestlé S.A., (video) http://www.youtube.com/watch?v=mflDAgHzTx8&feature=related
- Nescafé (2003), by: Publicis, for: Nestlé S.A., (video) http://www.youtube.com/watch?v=8RVwpNEhG04&feature=related
- Nivada, watches, (video) http://www.youtube.com/watch?v=KvV3BaAB-uI&feature=related
- Pepsi – Shakira Commercial (2003), by: BBDO New York, for Pepsi CO, (video) http://www.youtube.com/watch?v=DGVTS7HP4-g&feature=related
- Restless Tango, Sleepy's, mattress, (video) http://www.youtube.com/watch?v=U0E59LVegC4
- Skoda Superb: Tango (2008), directed by M. Langan, (video) http://www.youtube.com/watch?v=dJF3gGhkzzw
- Tango, commercial center in Dubai (video) http://www.youtube.com/watch?v=vq7xkPxiSBM
- This Is Chivas Life, Chivas Regal, whiskey, (video) http://www.youtube.com/watch?v=sQHbAWpL4Mw&feature=related
- Viva Viagra, (video) http://www.youtube.com/watch?v=P4TgboFSwd8&feature=related
- VW Polo: Last Tango in Compton (2010), directed by J. Glazer, DDB London, for: Volkswagen Group, (video) http://www.youtube.com/watch?v=u-6njVFEq2A
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