A certain silk manufacturer found himself left with a large stock of satin, dyed such a garish orange-yellow that it proved unsellable. Since the fabric was now badly shop-soiled as well, it was put put on sale at a bargain price, and given the name 'Satin-Tango'. The trick worked like magic. The stock sold out within days and people clamoured for more but the manufacturer had, to his dismay, lost the formula for that particular shade. This gave his competitiors the chance to leap into the market, and sell every variation from pale lemon to the deepest saffron as 'la véritable couleur tango'.
Quoted form Artemis Cooper, Tangomania in Europe and North America.
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