Pantone Color Institute has named 'Tangerine Tango', a radiant red-orange, as the top color of 2012.
I find this hue intensively red, which makes me think that it's closer to the stereotypical tango red color than to the orange one.
As you can see, tango orange from MyPerfectColor.com is not that intense and red. Putting them one next to another, we can see how little orange there is in the new tango color.
Thinking of orange color and tango, I quickly see the shots form Last Tango in Paris in which orange became a dominant color. It represents danger and potential violence. Moreover this one of the favorite colors of Francis Bacon, whose paintings were the inspiration for Bernardo Bertolucci and Vittorio Storaro.
Orange color is connected with sun, at the sunset. It is related to the figure of a man at the end of his life. It is a symbol of a father.
Leatrice Eiseman, executive director of the Pantone Color Institute says:
“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it";
“Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy";
and finally "It’s building on the ideas of courage and action, that we want to move on to better things".
The coming year seems to be the paradise for orange color maniacs!
BTW The color of my blog background is not a coincidence ;)
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